Strategic Management MCM Semester 4 Strategic Management MCM Semester 4 Nagpur University Syllabus Course and Classes

Atlanta Computer Institute Nagpur conducts Tuition Classes for MCM First Year ( Part 1 ) ,MCM Second Year ( Part 2 ) for all universities in India . The Following syllabus is of Nagpur University. Final Year Projects Training is also given to MCM Students.

Paper - III: Elective Foundation


Elective Foundation - III: Strategic Management


UNIT - I
Strategic Management - Introduction to strategic management, Strategic decision making, Strategic management process; Difference between Policy, Strategy and Tactics. Vision, Mission & goals, Preparation of Vision & Mission Statement;
Organizational objectives, Hierarchy of objectives & strategies, setting of Objectives.

UNIT - II
Internal & Resource Analysis - SWOT analysis, Resource analysis- a) Organization capabilities & competitive advantage b) Value chain analysis; Concept of synergy - Core competency, Competitive analysis - Interpreting the five forces model, Competitors analysis. External analysis - Environment analysis a) Components of External environment b) Components of Internal environment c) Environmental scanning. Industry Analysis a) A Framework for industry analysis b) Michael Porter‗s Analysis c) Usefulness of industry analysis.

UNIT - III
Strategy Formulation - Corporate Level Strategy: A) Growth-Concentration, Horizontal, Vertical, B) Diversification- Concentric, conglomerate. C) Expansion through Cooperation; Merger, Acquisitions, Joint ventures & strategic alliances D) Stability -Pause/proceed with caution, No change, Profit strategies. E) Retrenchment -Turnaround, Captive Company Strategy, Selling out Bankruptcy, Liquidation. Portfolio Approach & Analysis - a) Portfolio analysis, advantages & disadvantages, b) BCG Matrix c) General Electric‗s Business Screen, d) Life cycle or Arthur D Little matrix, e) Balance scorecard. 7s Framework, Strategic Business Unit (SBUS), Merits & Demerits of SBU; Leadership, Power & organization culture.

UNIT - IV
Business Level Strategy & Functional Level Strategy - A) Business Level strategy-Competitive advantage, Low cost strategy, Differential strategy and Focus strategy, B) Functional level strategy - Operations strategy, Marketing strategy, Financial strategy, Human Resource strategy. Global strategy - Reasons for globalization, Global expansion strategy, International Portfolio Analysis; Market entry strategy,International strategy & competitive advantage.
Strategic Implementation Strategic Evaluation, Control & Continuous: Improvement - Establishing strategic evaluation & control; The quality imperative: continuous Improvement to build customer value, Fundamentals of Six sigma approach for continuous improvement.

Text Book:
1. V. S. Ramaswami, S. Namaumari, Strategic Planning & Formulation of Corporate Strategy, Macmillan - Publication.

Reference Books:
1. Richard B Robinson, Strategic Management, McGraw-Hill.
2. Henry, Understanding Strategic Management, Oxford University Press.
3. R.M. Srivastava, Management Policy & Strategic Management, Himalaya Pub.
4. Chandrasekara, Anant Narayanan, Strategic Management, Oxford University Press.

New MCM Syllabus Semester Pattern From 2016 - 17

MCM Semester 1

Theory

1. Fundamental of Information Technology

2. Programming in C & OOPs Concept

3. Introduction to Operating Systems

4. Computerized Accounting ( Tally ERP 9 )

Practical

1. Practical-I : Programming in C & Operating Systems

2. Practical-II : Tally ( ERP 9 ) & MS-Office

MCM Semester 2

Theory

1. Management Information Systems

2. Core Java

3. Quantitative Techniques & Operation Research

4. E-Commerce and Web Designing

Practical

1. Practical-I : Core Java

2. Practical-II : HTML, JavaScript

MCM Part-II

MCM Semester 3

(A) Theory

1. Advanced Database Management System

2. Principles & Techniques of Management

3. Electives

( i ) PHP & My-SQL

( ii ) VB.Net

( iii ) C#.Net

4. Research Methodology

(B) Practical

1. Practical-I : SQL & PL/SQL

2. Practical-II : Electives

MCM Semester 4

(A) Theory

1. ASP.Net

2. Electives : (i) Advanced Java

(ii) Android Programming

(iii) Python

3. Electives : ( i ) Big Data & Hadoop

( ii ) Software Engineering

( iii )Strategic Management

(B) Practical

1. Practical-I : ASP.Net

2. Practical-II : Electives

(C) Project

1. PROJECT

BCA Bachelor Of Computer Application, BCCA, Bachelor of Commerce & Computer Application BE IT/CS, Information technology/Computer Science MCA, Master of Computer Application MCM, Master of Computer Management Diploma , Polytechnic B.Arch Bachelor Of Architecture, Others,

Basic Programming

C / C++ ,

Testing

Software Testing,

Hardware & Networking

CCNA, MCSE, Hardware, Networking

Courses at Atlanta

New Batches start Every week On Mondays and Wednesdays.

New Batch Starting Date & Timing

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