MCM Part 2
PAPER – I PRINCIPLES & TECHNIQUES OF MANAGEMENT
UNIT – MANAGEMENT
Concept, process, profession, science or art, levels and decisions
made. Planning concept, nature, steps
and characteristics of good plan.
Decision Making, concept types of decision steps, important process.
UNIT – II ORGANIZATION
Concept, importance, types of organization, departmention authority and
responsibility, delegation, span of control centralization vs. decentralization.
Coordination: Concept importance, need, principles, methods of
Control: meaning, Need, types, process, steps in establishing control
UNIT – III MARKETING MANAGEMENT
Meaning, Nature, Scope of marketing process, 7Ps of marketing;
Segmentation – Concept, need and methods.
Marketing Research – Meaning Scope, Methodology,
Marketing plan – Formulation, strategic marketing process
GE, BCG, SBU etc. models.
UNIT – IV HUMAN RESORUCE MANAGEMENT
Nature, concept, significance of human factor, human resource planning
– recruitment and selection, job evaluation : concept objectives., importance
procedures; Merit rating and performance appraisal : Need methods; Record
keeping; Record Keeping; Service records, attendance, absenteeism, time
UNIT – V BUSINESS COMMUNCATION
Process, Objectives, Significance, Types, Barriers to effective
communication, Listing and interpersonal skills. Negotiations; Bargaining, Compromise, Lose-
lose and win – win orientation, elements of negotiation. Making presentations, writing letter. Report writing: elements of report,
framework, structure of report, types; steps in writing report.
Paper- 1 Principles and Techniques of Management
Paper - 2 Visual Basic Programming
Paper - 3 Database System Concepts & Oracle
Paper - 4 Quantitative Techniques and Operations Research
Paper - 5 Electives
Ellective 1 Java
Elective 3 Object Oriented Programming in C++
Elective 4 C# ( C Sharp )
Elective 5 Software Engineering
MCM Part 1
Bachelor Of Computer Application, BCCA,
Bachelor of Commerce & Computer Application BE
IT/CS, Information technology/Computer Science MCA,
Master of Computer Application MCM,
Master of Computer Management Diploma
, Polytechnic Others,
Basic Programming C / C++ ,
Hardware & Networking CCNA, MCSE, Hardware,